For us, Inbound Marketing
is the catalyst
which unites all disciplines.
In online environments the old adage that “only 50% of what we invest in marketing really works, the problem is we don’t know what that is”, is no longer justifiable. Now everything is measurable and everything is demonstrable. Marketing, when you work with high levels of creativity can reflect exactly how many sales you generate with every euro invested. As we say in Spanish, we don’t believe in “los brindis al sol” or making empty promises. All the content we create has a reason and a motive, with specific and measurable goals. Inbound Marketing is the tool that allows us to unite all disciplines and make your brand speak with one voice.
We create relevant and measurable experiences for each stage of your customers’ buying cycle. However, the focus has changed. What you want to show is no longer as important as what your customers want to see.
We are a partner agency of HubSpot.
Hubspot is the leading solution in marketing automation and customer management software and has become the benchmark CRM in the market. Its great advantage is that it allows organizations to bring together all their marketing and sales tools under a single umbrella that shares the same data.
Conceived by Ben Halligan and Darmesh Shah, creators of the Inbound Marketing concept, HubSpot is an all-in-one CRM and sales training solution that offers tools for social media and search engine marketing, content marketing, email marketing, blog management, marketing automation, CTAs, landing pages, SEO, keywords, web analytics, customer service, workflows, lead scoring, intelligent content, notifications, and chatbots among others. It includes everything you need to convert your website visitors into leads and to close the circle, while providing you with all the right metrics to evaluate ROI.
It is important to note that no matter how powerful this software is, to achieve optimal success it should be combined with a well-planned strategy and a team of professionals with the right talent. That is the key to gaining an advantage over your competitors.